Why you need to separate your personal Facebook page from your Practice Page
We at Veerspace have never been huge fans of the term “work/life balance”. That’s not because we’re workaholics (Okay, some of us are). It’s because we realize that, when you’re passionate about your work, it tends to impact the rest of your life. As a doctor, you’ve probably realized this. We think that’s a good thing. The mixing of professional and personal doesn’t have to be a detriment. Unless we’re talking about Social Media.
When you’re creating your Practice’s first Facebook Page, you need to separate your persona as a doctor from your business entirely. Why is that? We’ve got several big reasons.
You can’t advertise on personal pages.
For privacy reasons, (and because Facebook managers don’t want the site to become a free-for-all), Facebook doesn’t allow you to put money behind posts on your personal page. Even “public figure” pages that act as your face to the public has a lot of advertising restrictions. So, if you want to advertise your botox special or you want to feature the new body-contouring machine you’ve just purchased, the only way to get the word out is to have a business page. The only way you can effectively get the word out about your practice is by having a practice page that is entirely separate from your public persona.
Besides money, there’s another big reason to have your personal and practice page separate…
Having a personal page double as your practice page leads to confusion.
If there’s one thing that we can’t emphasize enough when it comes to branding, it’s consistency. Nothing confuses your patients more than seeing one name (say your name as a public figure doctor) on your facebook page then going to your Website or physical practice and seeing a completely different name. We’ve seen one practice with multiple names before. Not only has it confused potential patients, but it’s also hurt their Google search results. When Google is deciding which websites to rank where for keywords, Google will look at your Social Media pages. If there are no Social Media pages connected to your actual practice name, Google will mark your practice as less relevant. That means that when someone types in “Aesthetic practices in my area” on google, your site is less likely to come up. That’s not good for you, your practice or your potential patients.
Speaking of your potential patients, here’s another issue with not having a Business page for your practice.
You can’t target your audience on a personal page.