Have You Evaluated Your Practice Recently?: Questions to ask yourself before the New Year
Christmas is over and New Year’s is fast approaching. You know what that means. It’s time to take a look at your New Year’s Resolutions for your practice. Before you can decide where you want to be next year, you need to evaluate where you are this year. That means evaluating not only your revenue but also your staff and your marketing. If you don’t know where to start, don’t worry! We’ve got a list of the three biggest questions you need to ask yourself about your practice before you set your goals for next year.
Do You Have Clearly Defined Staff Roles?
Confusion between your staff members can translate to confusion with your patients. The first step in making sure you have a healthy, thriving practice is to make sure that your staff members all know what their roles and responsibilities are in the office. If some of your staff members are a little unsure about where they fit into the grand scheme of things, it might be time to hold a team meeting and define everyone’s roles and responsibilities. When your staff members feel secure, your patients will too.
Do You Have a Promotional Social Media Calendar?
Promotions and Social Media are two things you should definitely be using to grow your practice. But, you have to make sure they are working with each other and not against each other. Having two promotions for the same product or service less than three months apart can bore your current patients and prevent you from branching out to new audiences. That’s why it’s a good idea to keep a calendar of all the promotions you are planning on having for each year. That way, you can space out your deals on services. If you don’t have a calendar that helps you keep track of your promotions, 2019 might be the perfect time to get one!
Have you partnered with local businesses or gotten involved in community events?
Partnering with local businesses can be wonderful exposure for your practice. Not only that, but getting involved in the community either through volunteer work, health fairs or sponsoring a local event will tell people in your city or neighborhood that you’re in it for the long haul. Patients want to go to doctors who are invested in their community. If you haven’t been keeping up with local events, this might be the perfect year to start. When you evaluate yourself and your staff, not only do you get a clearer view of where you are. You also get a sense of where you want to go next year. If your New Year’s goals involve digital marketing, we can help!